Communicating with your customers plays a key role in the company's success. However, customers are no longer engaged by the mass marketing email they receive in their junk mail three times a week because they are increasingly expected to be treated as individuals. This is where marketing automation and automated content marketing messaging steps in.
Marketing automation can track and monitor the content that each user views and engages with across every channel, so duplicates of content and message are never sent while each touchpoint advances the relationship with customers. Data science can equip marketing professionals with techniques and knowledge to optimize your marketing strategy that will reach and cater to all your users.